In the dynamic realm that is your ever changing industry, the pursuit of operational excellence is a continuous cycle, not just a destination.

It goes without saying that in international business, effective communication is the cornerstone of success, particularly in culturally rich landscapes like Saudi Arabia.

In the heart of the Middle East, Saudi Arabia's event industry is witnessing a transformative era. With a renewed focus on the Triple Bottom Line - People, Profit, and Planet

Surfing the shifting sands of Saudi Arabian business culture, leadership requires more than just a command-and-control approach. It's a nuanced dance of respect, understanding, and adaptability, especially for Western managers navigating this unique landscape.

I’m sure, in their professional careers, there was a moment for “visionaries” such as Sam Bankman-Fried or Elizabeth Holmes, where if they just put aside their personal or corporate egos (and in some cases greed) and admitted that they have a problem, they could have caught their issues in time before escalating out of control.